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Caju Staff

Innovations in Mobile Customer Engagement for Banking and Financial Services

Mobile messaging apps like WhatsApp and WeChat have become crucial tools for customer-facing teams across various industries. However, for regulated sectors such as banking and financial services, these apps present significant compliance and security challenges. Without effective enterprise controls and supervision, compliance staff are unable to enforce policies or mitigate risks associated with these apps, and commercial operations lack visibility into the valuable customer intelligence and business insights that these engagements might routinely generate.


Although some mobile compliance solutions have been available for a few years, they have generally fallen short. These solutions are often highly specialized and complex to implement, relying on inefficient compliance algorithms that generate numerous false positives while missing actual violations. Additionally, compliance applications are not typically equipped to analyze compliance data for conversation intelligence.


Enter Caju AI and Proofpoint:

Caju AI, in partnership with Proofpoint, is revolutionizing the way customer interactions are managed on mobile platforms. By securely capturing and archiving all client communications, this solution ensures regulatory compliance and provides advanced data management capabilities. The integration with mobile and digital apps through secure cloud-hosted APIs guarantees the most robust and compliant handling of business communications.


The use of Caju AI Intent-based Compliance Generation and Enforcement ™ policies enhances the precision and accuracy of compliance supervision, drastically reducing false positives while effectively identifying true policy violations. This innovative approach not only mitigates compliance risks but also prevents unauthorized information disclosures by proactively applying Caju AI Intent-based DLP Management ™ policies.


Furthermore, Caju AI leverages its generative AI (GenAI) capabilities to analyze human conversations and related metadata, offering profound customer intelligence and business insights. This includes call summaries, actionable insights, performance metrics, and custom dashboards, alongside an intuitive "Ask Me Anything" search feature that delivers precise information and strategic insights from the aggregated data.


Highlights:


Secure Data Management:

  • Securely capture, archive, and retrieve all client communications from all messaging channels for regulatory compliance utilizing Caju data store, and with optional advanced integration with Proofpoint’s Intelligence Archiving and Compliance platform 

  • Seamless integration with WhatApp, WeChat and other mobile/digital apps, leveraging  mobile app vendor secure cloud-hosted and business management APIs to provide the most secure and compliant implementation for managing mobile app generated business assets (e.g. Meta Cloud-hosted API, WhatsApp Business Management API).


Advanced Compliance and Risk Management:

  • Apply enterprise policy controls for compliance, risk management and privacy

  • Leverage the power of GenAI to provide a library of intent-based compliance generation and enforcement policies for both standard cross-industry regulations (e.g. GDPR) and  industry-specific regulations (e.g. FINRA). 

  • The Caju AI Intent-based Compliance Management ™ approach goes beyond keywords and/or regular expressions to apply natural language understanding to recognize events that violate the intent of the policy, greatly increasing precision and accuracy of true event detections, while greatly reducing the generation of false positives.

  • Proactively and seamlessly block unintended or deliberate disclosure of sensitive or unauthorized information for true data loss avoidance

  • Caju’s Cognitive Events alert you to risks when they occur and provide the details, controls, and audit history to review and remediate risks


Customer Intelligence and Business Insight

  • Leverage Caju’s generative AI to understand human conversations, metadata and other artifacts stemming from mobile communications, CRM systems  and other data sources to generate customer intelligence.

  • Generate actionable insights at employee and group level with call summaries, performance scoring, key metrics and other custom-designed dashboards

  • Utilize Caju’s GenAI-powered  “Ask Me Anything” search capability to answer key questions and deliver precise insights based on your collection of mobile communications data and other data sources that are linked to Caju’s aggregated data store.


Conclusion:

Ultimately, the combination of secure data management, advanced compliance supervision, and deep conversational analytics offered by Caju AI and Proofpoint is setting a new standard for mobile communication in the financial services industry, enabling organizations to manage risks effectively while harnessing valuable business insights.


If you would like to learn more about how Caju AI can support your compliant mobile  engagements, or see a demonstration, please contact sales@caju.ai


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